Dominating the Web: Getting your online business off the ground

Are you ready to be the next entrepreneur to launch the next big thing with an online business? As more consumers look to the Web to buy everything from books to baby clothes, completely Internet-based businesses are taking off.

Here are some key considerations for starting an online business:

  • Customer service has unique challenges. If customers can't come into a store and ask questions, they need other means. Your site needs easy-to-find service channels, whether they include an online chat feature, phone number, email address or physical address.
  • Social media is a great marketing tool. Create business profiles for popular platforms, such as Twitter, Facebook and Pinterest, to connect with current customers and attract some new ones.
  • Knowledge of search engine optimization (SEO) is useful. There are many live sites on the Web that are lost because the creators don't understand SEO. Read some information on keywords, backlinking and other SEO topics to make your site more visible in search results.
  • Customer lists are key for repeat business. Whether it's notifying customers about new sales or offering exclusive deals, you want to know who is visiting your site.

For more information about how you can grow your business, contact Landmark Bank.

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