The truth about Black Friday shopping

Every Thanksgiving evening and Black Friday, many consumers forgo additional time with family, turkey and pumpkin pie for a chance to stand in the cold and get a huge discount on a typically expensive item.

Some people believe the practice is a ludicrous display of consumerism that denies retail employees time with their families. Others are less concerned with the symbolism and more focused on muscling their way to an affordable high-definition television. Whatever your thoughts on Black Friday, one thing is clear: There are discounts to be found.

This year, many retailers such as Walmart™ and Target™ have already begun revealing their upcoming deals. In fact, the former plans to make its discounts available for five days. If you plan to use the massive sales to whittle down the amount you pull from your checking account for holiday shopping, you should get the facts on Black Friday deals first.

Cheap is cheap
Yes, it is true you can get a large HD television for a good price the day after Thanksgiving. The same is true of digital cameras, laptops, tablets and other popular electronics. However, the old saying that you get what you pay for also applies in these cases.

Often, the discounted items you find on Black Friday are not of the highest quality. If you're looking to walk away from a retailer with this year's hottest items, you're going to spend full price.

This isn't to say you can't find some gems in the overflowing crowds of Black Friday shoppers. Just make sure you swipe your Landmark Visa debit card® to buy these products. If your item needs to be replaced, repaired or reimbursed within 90 days of the purchase date, you're protected for eligible purchases through our Purchase Security* feature.

More deals are available
Although there's a lot of hype that surrounds Black Friday - possibly more for the spectacle than the sales - it's not the only time during the holiday season when you can get huge deals on items on your shopping list. In fact, many retailers start offering discounts in early November.

Additionally, you can use smartphone apps if you want to be a more frugal spender and track sale papers to determine when you can get discounts on this year's hottest electronics, toys and other items. Why stand in the cold and wait for a store to open when you can continue to feast on hot turkey and a side of dressing?

For more information about smart ways to manage your finances, contact Landmark Bank.

*Certain terms, conditions, and exclusions apply. In order for coverage to apply you must use your Landmark Bank Visa debit card to secure the transaction. Please refer to your Guide to Benefits for further details.

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