I'm A Landmark: Rasor Ranch

Bill Rasor has been farming and ranching in Grayson County for 20 years, continuing a family legacy that started in the 1920s. Reflecting on growing up in the cattle and farming business, he says his dad was "primarily a farmer, not a cowboy." Rasor's affinity for working with cattle – Shorthorns in particular – became clear to him as he grew up working with the animals on the family farm in the Plano/Frisco area.

"Shorthorns were always good to our family," he says. "A good quality meat, and they are easy to work with. We stuck with it."

Today, Rasor Ranch runs approximately 300 head of shorthorn beef cattle and farms crops, such as oats and wheat, for cattle feed. Rasor and his wife Becky relocated to Grayson County in 1997, following the population growth in this area. Today, their ranch is an extended family homestead. Their son Will and his wife Kim, plus their two children, live on the ranch, and daughter Ann and husband Ross Wells are building a home on the ranch and will soon add their own family of four to the property.

A typical workday for Rasor depends upon the season, but often involves a lot of moving cattle, weaning calves, handling vaccinations and managing the haying operation. He says the most significant changes that he has witnessed during his years of farming have been related to technology, from artificial insemination to embryo transfer work.

"We can put quality in the herd at a faster rate today," he says.

What he enjoys most about his work, however, remains organic. His favorite part? Watching the growth that happens around him.

"I like seeing the baby calves hit the ground and take off growing," says Rasor. "I love seeing the wheat crop come up – the promise of a good grazing season."

XRancher and farmer Bill Rasor

Rasor also says he appreciates the terrain in Grayson County: "The gently rolling hills, creeks and ponds, the black dirt that I am used to – it's what I know."

In addition to Rasor, the ranch employs four full-time employees, many who have been with the operation a number of years, according to Rasor.

"We try to work like a partnership," he says. "And treat everyone fairly."

Those values of fairness and respect fit in with the small town atmosphere found in Grayson County – that Rasor also holds in high regard – and something he has also found in working with the team at Landmark Bank to help his ranching operation run smoothly. He's been a Landmark customer for approximately three years, a move he made after meeting Landmark Bank President Randy Hensarling.

"I respect him, and I enjoy his company," Rasor says about Hensarling.

"I'm fortunate that I don't have a big lending relationship with Landmark, but I use their other services. They have a stable workforce – friendly and helpful in any situation that arises," he says. "I've never had a problem with any transaction, and they get the work done in a timely fashion."

"The main thing is the people working there. I meet more and more people at Landmark and I know they have a similar culture to what we do at Rasor."

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